Cookie Policy
What Cookies Are
A cookie is a small text file that a website places on your device when you visit. Cookies have been used on the web since the mid-1990s. They allow a site to remember things about your visit — that you logged in, that you completed a form, that you previously dismissed a banner — and to count visitors and pages.
In addition to cookies, modern sites use a few related technologies — pixels (tiny invisible image files used to record that a page or email was opened), web beacons, local storage, and session storage. For simplicity, we use the word “cookies” in this policy to cover all of them.
How Pelican Uses Cookies
We use cookies for four reasons, described in detail in our cookie banner and in the four categories below.
1. Strictly Necessary Cookies
These cookies make the website work. They enable security features, support form submission, and store your cookie-consent record itself. They are always on and you cannot opt out of them — without them, the site cannot function. They do not track you across other websites and they collect no information used for advertising.
Examples on our site:
wordpress_*— WordPress session cookies (set only if you log in, which our visitors do not).cookieyes-consent— records your cookie preferences so we can honor them on every page.fluentform_*— Fluent Forms session token used to prevent duplicate submissions.
2. Performance / Analytics Cookies
We use two analytics tools to understand how visitors use the site so we can make it more useful:
- Microsoft Clarity records anonymized session behavior (mouse movement, clicks, scrolls). Sensitive form fields are masked automatically. Clarity does not link sessions to your identity. (Microsoft privacy statement: privacy.microsoft.com/privacystatement.)
- Google Analytics 4 (GA4) reports aggregate site traffic with IP anonymization enabled. (Google privacy policy: policies.google.com/privacy.) You can install Google’s opt-out browser add-on at tools.google.com/dlpage/gaoptout.
These cookies fire only after you affirmatively consent through our cookie banner.
3. Functional Cookies
Functional cookies remember choices you have made — for example, a language or region preference — so you don’t have to make them again. They are not strictly necessary, but they make the site more usable.
4. Marketing / Advertising Cookies
These are off by default and we do not currently run paid advertising. If and when we add paid advertising, we will deploy:
- Meta Pixel (Facebook / Instagram) — Meta Platforms, Inc.
- Google Ads conversion tracking — Google LLC.
- LinkedIn Insight Tag — LinkedIn Corporation.
When that happens, the pixels will appear in this category and will not fire until you opt in.
How to Manage Cookies
You have several ways to control cookies:
- Our banner. When you first visit, you can Accept All, Reject All, or Customize. You can re-open the banner at any time by clicking Cookie Settings in our footer.
- Global Privacy Control (GPC). If your browser broadcasts GPC, we treat it as an opt-out of the sale or sharing of personal information and automatically disable marketing-category cookies. (See globalprivacycontrol.org.)
- Browser settings. Most browsers let you block or delete cookies. Here are starting points:
- Chrome: support.google.com/chrome/answer/95647
- Safari: support.apple.com/guide/safari/manage-cookies
- Firefox: support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
- Edge: support.microsoft.com/microsoft-edge
- Tracking-protection tools. Browser extensions such as Privacy Badger, uBlock Origin, and Ghostery block tracking cookies broadly. We do not endorse any specific tool but they are widely available.
Blocking strictly necessary cookies will break parts of the site. Blocking other categories is fine; the site will still work but we will have less information about how it’s used.
Third-Party Cookie Providers
Each third-party service that may set a cookie on our site has its own privacy policy:
- Microsoft Clarity: privacy.microsoft.com/privacystatement
- Google Analytics 4: policies.google.com/privacy
- CookieYes: cookieyes.com/privacy-policy
- Fluent Forms / Automattic / WordPress.com: automattic.com/privacy
Updates to This Policy
We may update this Cookie Policy from time to time. When we do, we will update the “Last updated” date at the top of the page and, if the change is material, notify visitors through the cookie banner.
Contact
Questions about cookies should be sent to:
Pelican Succession Law
3001 17th Street, Suite 102
Metairie, LA 70002
(504) 389-6100
info@pelicanfirm.com
Effective date: May 10, 2026
Version: 2026.05.10-v1